Facility Focus

From Concept to Creation to Commercialisation to Customer and Beyond

With over 7,000 square metres of manufacturing floor space, utilising state of the art equipment, SMS understands why technology companies come to us:

At SMS we view start-ups and established brands as technology customers, who both have similar needs.

Common challenges faced by our technology customers:


  • Limited engineering resources
  • Product commercialization
  • Market entry risk
  • Supply chain risk
  • Time to market risk
  • Access to state of the art equipment
  • Time to focus on core competencies
  • Ability to scale
  • In-house expertise gaps


Through our end-to-end concept to creation to customer model, we address these challenges and offer a unique solution.

product lifecycle

Whether you are a start-up, or an existing brand, we can help you to improve your success rate


At SMS we understand that rapid innovation is initiating the need for speed and disrupting the market as we know it.  Technology companies are demanding more, which is why at SMS we continuously look to the future, to go beyond what is needed today, to prepare for what technology our customers will require tomorrow.

  • Time-to-market
  • Time-in-market
  • Time-to-profit


The pressure is increasing to accelerate the conversion from concept into creation, to produce the right product at the right time, in the right place, more effectively and efficiently than the competition and at a profit.  Our robust development approach, guided by highly skilled program managers, effectively optimizes a design for both performance and manufacturability, through rapid iteration loops of analysis, prototyping and testing.  At SMS, we strive to get you a quality machine-built prototype in the shortest lead time possible.  We have taken the experience and knowledge from the volume production process and placed it in a dedicated fast turn prototype department, using dedicated flexible and highly capable placement equipment.

We offer:

  • Quick quoting processes
  • Full procurement service
  • Rapid manufacturing lead time
  • Dedicated equipment and resources
  • Short batch and low volume production
  • Seamless transfer to move your design from Prototype, through New Product Introduction (NPI) to volume production managed by the same experienced program management team


We’ve harnessed the required technology at the speed of innovation, but in our experience, even the simplest of product designs face challenges.

  • Scaling to production
  • Hardware and software integration
  • Commercialisation

When a product design is not optimized for manufacturing and the market-entry challenges have not been addressed, risk, complexity and costs grow.  We manage the design cycles and the design process to ensure costs are controlled and product milestones are met.  This solution provides our customers with greater design services, scope and scale.  Covering the full spectrum of design for manufacture services.

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SMS House, Technology Drive, Beeston, Nottingham NG9 1AD Tel: +44 (0)115 943 1616 hello@smartmadesimple.com

SMS Electronics & Product Services | Electronic Manufacturing Services
Registered Number: 4496144,
Registered Office: SMS House, Technology Drive, Beeston, Nottingham NG9 1AD,   VAT Number: GB 804541944

Charity of the Year - 2018

Nottingham Hospice: Join the Nottinghamshire Hospice community. Our aim is to add life to days for adults with ANY life-limiting illness. Over 40,000 hours of care are provided free of charge through our Hospice at Home service. We also provide over 8,750 Day Therapy places each year providing care and emotional support to patients and their families. www.nottshospice.org   info@nottshospice.org Nottinghamshire Hospice Registered charity number 509759