Facility Focus

From Concept to Creation to Commercialisation to Customer and Beyond

With dedicated space for Development, SMT, Operations, and Warehousing, utilising state of the art equipment, we understand why technology companies come to us.

***Filmed prior to COVID-19 restrictions and social distancing measures were put in place***

Andy Elms

Operations Director

Andy Elms Explains How It’s Done

In the following interview, Andy Elms, Operations Director at SMS, discusses how his company manages to not only compete in these challenging times, but thrive.

Whether you are a start-up and have come to us via our Development Centre or an established electronics brand and come to us via our SMT production, both of you are technology companies, with similar needs

Established Companies

Emerging Companies


Of the Fortune 500 companies no longer exist


New companies added to the list in 2015 alone


New start-ups emerge every year


Fail within the first year


Of these fail within the first 5 years

Common challenges faced by our technology customers:

  • Limited engineering resources
  • Product commercialization
  • Market entry risk
  • Supply chain risk
  • Time to market risk
  • Access to state of the art equipment
  • Time to focus on core competencies
  • Ability to scale
  • In-house expertise gaps

Through our end-to-end concept to creation to customer model, we address these challenges and offer a unique solution

Whether you are a start-up, or an existing brand, we can help you to improve your success rate


At SMS we understand that rapid innovation is initiating the need for speed and disrupting the market as we know it.  Technology companies are demanding more, which is why at SMS we continuously look to the future, to go beyond what is needed today, to prepare for what technology our customers will require tomorrow.

  • Time-to-market
  • Time-in-market
  • Time-to-profit


The pressure is increasing to accelerate the conversion from concept into creation, to produce the right product at the right time, in the right place, more effectively and efficiently than the competition and at a profit.  Our robust development approach, guided by highly skilled program managers, effectively optimizes a design for both performance and manufacturability, through rapid iteration loops of analysis, prototyping and testing.  At SMS, we strive to get you a quality machine-built prototype in the shortest lead time possible.  We have taken the experience and knowledge from the volume production process and placed it in a dedicated fast turn prototype department, using dedicated flexible and highly capable placement equipment.

We offer:

  • Quick quoting processes
  • Full procurement service
  • Rapid manufacturing lead time
  • Dedicated equipment and resources
  • Short batch and low volume production
  • Seamless transfer to move your design from Prototype, through New Product Introduction (NPI) to volume production managed by the same experienced program management team


We’ve harnessed the required technology at the speed of innovation, but in our experience, even the simplest of product designs face challenges.

  • Scaling to production
  • Hardware and software integration
  • Commercialisation

When a product design is not optimised for manufacturing and the market-entry challenges have not been addressed, risk, complexity and costs grow.  We manage the design cycles and the design process to ensure costs are controlled and product milestones are met.  This solution provides our customers with greater design services, scope and scale.  Covering the full spectrum of design for manufacture services.