Built-In Expertise

SMS break down barriers to manufacturing, engineering and technical innovation.

We create fulfilment partnerships which combine expertise, market leading practices, processes and technologies and offer access to global supply chains.

Our smart supply chain reduces risk and cost and creates competitive advantage by accelerating time-to-market, giving more time-in-the-market.

SMS’ goal is simple: to provide local, regional and global customers with specialised services and capabilities close to their own facilities and end markets.

With almost 100 years of industry know-how, SMS nurtures innovation, offering customers tailored solutions for their complex, highly-diversified business.

SMS is a privately owned, financially stable company led by our industry and customers, not the stock market. That means our management team are accessible, agile and flexible, with the power to make fast investment decisions whilst remaining responsive to industry change.

Given the complexity and risk associated with product introduction, SMS understand that established and emerging companies need to harness innovation to create competitive advantage and maintain pricing strength.

As a major outsourcing partner, we provide services which enable companies to successfully innovate, create, and gain access to new markets, whilst protecting their IP.

From concept to creation to commercialisation to consumer, SMS expertly guides Aerospace and Defence, Communication, Industrial and Medical OEM customers through the production lifecycle, combining the advantages of a vertically integrated service offering, with the benefits of a local manufacturing base.

SMS has made a commitment and investment to operate with the agility and flexibility of a Tier II / Tier III player, with the technology engine of a Tier I EMS company. Unlike many of the local Tier II and Tier III EMS players in the region, SMS is not focused on specific niche markets or segments. SMS serves customers across all major markets and works with a diverse customer base, from start-ups to established leading household brand names.  For both, speed-to-market counts.

The SMS team consists of industry and market specific experts:

“My role within SMS hasn’t disappointed. As I looked to join this industry, I obviously did my homework and there are a few EMS companies out there. The quality of our work has become a talking point within the start-up community, which has led to a lot of referral business. So, this helps me to help others, it’s Smart Made Simple.”

Keiran Dromgool

New Business Development

“Innovation is allowing for smaller, smarter and more efficient products. We have introduced great knowledge-sharing platforms, lowering the barriers for prototype services and opening the marketplace for both software and hardware products, services and solutions.”

Dmitrijs Gusarovs

Development Services Engineer

“Manufacturing & managing the supply chain has become a multi-skilled environment. Advances mean that traditional skill-sets have merged with ICT to create diverse roles. Smarter tech will continue to drive the need for speed.”

Tom Walker


SMS has a dedicated management structure

“Working towards continuous alignment between the commercial side of SMS and future technological advancements, without losing the connection with common sense manufacturing and world-class quality, engineering, innovation, and entrepreneurship.”

Andrew Maddock

Co-owner and Managing Director

“The advancements in technology have captured the imagination of our next generation. We support our local community and learning institutions to ensure manufacturing is perceived as a challenging yet, rewarding and exciting choice, to propel innovation and ensure our shared future.”

Craig Taylor

Co-owner and Financial Director

“The future… a virtual reality enabled environment, where innovators, start-ups and established technology companies access ideas quickly, enhance designs in a near instantaneous time-frame and identify the most optimal functionality design for commercialisation rapidly.”

Chris Johns

Chief Technology Officer


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SMS House, Technology Drive, Beeston, Nottingham NG9 1AD Tel: +44 (0)115 9575 757  hello@smartmadesimple.com


SMS Electronics & Product Services | Electronic Manufacturing Services
Registered Number: 4496144,
Registered Office: SMS House, Technology Drive, Beeston, Nottingham NG9 1AD,   VAT Number: GB 804541944