Privacy Policy

We are committed to protecting your privacy.

SMS – Smart Makes Simple takes your privacy seriously.

This privacy policy describes how and why we obtain and store data which can identify you.

We may change this policy from time to time and shall notify you on the web site when changes have been made.


The Information we collect

Information is collected from you when you connect with SMS – Smart Made Simple whether that be direct contact, that we’ve met you at an event or an exhibition, you’ve called us, or we’ve called you, you’ve emailed us, or we’ve emailed you, or you’ve reached us via our website and/or social media channels. Whatever the method, we’ve enjoyed connecting you to our Knowledge Network.

The information we collect is clearly set out on the web page on which we collect it.

We may collect your IP address and use cookies unless you configure your web browser not to accept them.


Why we collect it

We collect information about you so that we can contact you regarding news items added to our SMS – Smart Made Simple website.


Who we disclose it to

We will never pass on information about you as an individual to any other company or organisation for any reason whatsoever.



Keeping information about you secure is important to us however no data transmission over the Internet can be guaranteed to be totally secure.

As a result, whilst we try to protect your personal information, we cannot ensure the security of any information which you send to us, and you do so at your own risk.

The Lincs & Notts Air Ambulance is one of the UK’s leading Helicopter Emergency Medical Service (HEMS) Charities, funded purely by the generosity of people like you! We are not part of the NHS and not funded by the Government.

At a time when every second counts, the arrival of our iconic yellow helicopter really can mean the difference between life and death.

We transport the equivalent of an A&E department to people suffering from the most serious of illnesses and devastating injuries, providing the best possible treatment as quickly as possible.

This year is an exciting time for the charity as it celebrates its 25th Anniversary and commits to flying 24 hours a day. Since 1994 the Air Ambulance has undertaken over 18900 missions all funded by donations with each mission costing around £2500.

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SMS House, Technology Drive, Beeston, Nottingham NG9 1AD Tel: +44 (0)115 943 1616

SMS Electronics & Product Services | Electronic Manufacturing Services
Registered Number: 4496144,
Registered Office: SMS House, Technology Drive, Beeston, Nottingham NG9 1AD,   VAT Number: GB 804541944